Logo Graphics

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Burroughs corporate identity logos changed many times over the years at Burroughs.  In some cases liberties seem to have been taken with the color and look of the logos, often in locations outside the U.S. In later years a Corporate Identity department was established to manager the style of all corporate documentation and logos. The following logos were the most common:

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American Arithmometer Company - Used until about 1905

 

 

 

 

 

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Burroughs - Early - note the slash "o"

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Burroughs underlined - Another early symbol

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Circle B (RED)- Used from 1940s until about 1968

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Circle B with Burroughs spelled out - Also used from 1940s until about 1968

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"Circle B" plus the "Wherever There's Business...." trademark from a 1973 Advertising Department document